Pools are out. Smart locks are in. According to a new national survey from Rently, the leader in self-touring, smart access, and home automation solutions for the rental industry, 58% of renters say they would give up traditional amenities like pools and gyms in exchange for better smart home features—especially if it saves them money. In 2025, “move-in ready” increasingly means smart locks, smart thermostats, and security cameras, not treadmills and tanning decks.
To better understand shifting renter expectations, Rently partnered with third-party platform Pollfish to survey 500 U.S. renters for the 2025 Rently Smart Apartment Trends Report. The results point to a fundamental shift in what renters prioritize, revealing that connected living is fast becoming the new baseline.
Key Survey Findings:
“We’re witnessing a real shift in what renters consider essential,” said Rently CEO Merrick Lackner. “The future of apartment living is intelligent, connected, and renter-focused. Today’s renters are ready to pay for technology that makes life simpler and safer. Communities that lead on smart innovation won’t just attract tenants—they’ll define the next era of the rental experience.”
Visit the 2025 Rently Smart Apartment Trends Report at Rently’s website for the complete survey results.
About Rently
For single-family & multifamily owners/operators who want to maximize tenancy rates, efficiency and profitability, Rently is a proptech solution company that offers best-in-class leasing automation services and smart home solutions so customers can lease faster, secure their communities, streamline operations, and increase NOI — all from one platform. Whether you're seeking to increase security, reduce operating costs, or increase rental revenue, Rently has a tailored solution for you. Learn more at www.rently.com.
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