Blockboard Appoints Brian Crowell as SVP of Business Development
Brian Crowell brings over 20 years of sales leadership experience in the video media industry to Blockboard. With a track record of managing annual revenues exceeding $100 million and leading high-performing sales teams nationwide, Crowell's expertise aligns perfectly with Blockboard's growth ambitions. In his new role, Crowell will drive Blockboard's business development initiatives and forge strategic partnerships to best position the company for long term success.
"Brian's extensive experience and proven success in the industry make him a valuable addition to our team," said Matt Wasserlauf, CEO and Co-Founder of Blockboard. "His strategic vision and innovative approach to business development will be key in driving Blockboard's growth and ensuring our clients achieve exceptional results. We are excited to welcome Brian to the Blockboard family and look forward to the contributions he will make."
Before joining Blockboard, Crowell served as Vice President/General Sales Manager at Locality, where he developed go-to-market strategies for capturing full video budgets and grew national core, digital, and political revenue for broadcast station groups. He played a pivotal role in developing an innovative, proprietary ad tech platform that created greater efficiencies for clients with 100% transparency. Crowell's career began as a Media Buyer at Mediaedge, followed by a role as an Account Executive at HRP in Chicago. Crowell is a proud alum of the University of Notre Dame, where he earned a BA in Film, Television & Theatre and Computer Applications.
In addition to Crowell's appointment, Blockboard has continued to expand its team, welcoming new members across operations, account management, and engineering in the US and India.
About Blockboard
Blockboard is a New York City-based, outcomes-driven programmatic advertising platform that leverages the combined power of blockchain and artificial intelligence (AI) to deliver unparalleled transparency, efficiency, and success in digital ad spending. Committed to reducing ad fraud and waste across the advertising ecosystem, Blockboard ensures that every ad view is verified and valuable, providing real views by real people. With innovative solutions like BlockAI, Blockboard offers targeted ad placements, refined audience segments, real-time data assessments, and customer journey analysis to optimize campaign performance and maximize ROI. For more information, visit https://myblockboard.com/
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Fryske Helms
WIT Strategy
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